Turning ethical consumerism into a trend

By using systematic image marketing for three years, we were able to bring the Fairtrade brand and products from marginal awareness to the attention of the general public. This was all done in cooperation with Fairtrade Finland and license holders. Today, the Fairtrade symbol is instantly recognizable and Fairtrade products are sold in stores all over Finland.

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Huvila Brand & Design  |  Korkeavuorenkatu 1 B 11, 00140 Helsinki