Reaching the target group through gamification

An interactive mobile game created for the Haaga-Helia business information technology program introduced ICT to thousands of young people in an entertaining and exciting way. The Mission Possible game gives a player a good idea of the possibilities and requirements of studying ICT and of what kind of career opportunities the field has to offer.

The partner company CapGemini was included in the game events in a creative way.

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Huvila Brand & Design  |  Korkeavuorenkatu 1 B 11, 00140 Helsinki