NouHätä! is an annual life-saving skills campaign for junior high school students. The challenge of the project was to communicate and teach the importance of exit signs in evacuation safety for 14- to 15-year-old teenagers in a catchy way. A successful solution was found in a mobile game that was true to the theme.
Tens of thousands of young people learned in a tangible and exciting way through gamification how to act in case of fire. Thanks to our agile social media marketing, we were able to reach the TOP 20 games ranking in App Store with a small budget in just a couple of weeks.