Achieving the best image through digital content marketing

Over the last two years, Huvila has designed Haaga-Helia’s joint application campaigns. In the process, the university’s marketing approach has been transformed, turning it into a content-oriented digital entity, in which, among other things, social media channels and mobile marketing play a significant role.

During the campaign, the number of applicants increased by over 15 percent and according to image studies, Haaga-Helia has become the best-known and most desired university of applied sciences in Finland.